raddesignz

Unless you have been been living on a deserted island for the last few years, it should be no surprise to you that Video sharing websites such as YouTube & Vimeo and social networking sites such as Facebook & Linked-In have the biggest benefit for companies using various Web 2.0 tools. New web technologies seem to come and go so fast these days. Some of them generate a good amount of buzz and seem attractive at first, but as a business owner or marketing director, don’t forget the all important ROI before investing time and money in these new technologies.

As far as direct customer-related benefits, blogs are probably the most useful tool followed very closely by social networks, video sharing and even RSS (Real Simple Syndication) feeds.

If you haven’t wet your feet yet with any of these web 2.0 tools, now’s the time to jump on the bandwagon. I think you can’t go wrong in investing time and/or money into at minimum, social networking sites such as Facebook or Linked In. Keep in mind you can’t simply start up a Facebook page or Blog and expect the masses (and benefits) to start pouring in. I always recommend to clients and friends to integrate these tools with other forms of customer interaction such as email or print newsletters, word of mouth, and creating links on your main website.